Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who empowers brands build authority, climb to the top of search results, more info and secure coverage on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success is anything but conventional. Holding degrees from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually managing operations across two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. Somewhere along the way that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he offers a comprehensive suite of services designed to move the needle for businesses.
His core offering is press release distribution, placing stories across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde delivers high-profile article placements on top-tier media outlets, SEO and local SEO strategies, strategic link building, and PPC campaign management.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He positions press releases as a form of strategic input for AI platforms — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This innovative strategy gives businesses a significant advantage in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes much further than his agency's walls. He produces two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
On the speaking circuit, Rohde has presented at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.